Whether it’s a start-up brand just hitting the market, or a mainstream staple already on shelves, we have worked with all sizes of clients in the wine and spirits space. Our team has deep experience building brands from the ground up and working on alcohol marketing campaigns for the major players already in the market.
At Publicity Brand PR, we specialize in public relations, marketing, and branding services tailored for the wine, spirits, and alcohol beverage industry. Whether you’re launching a new product, rebranding, or expanding your distribution, we offer customized strategies to grow your brand and business. From organizing tasting events to enhancing your packaging and securing media coverage, we are here to elevate your presence in the competitive market.
Media Relations and Interviews
Building relationships with top media outlets to secure press coverage and interviews that spotlight your brand, products, and unique story.
Tasting Events and Publicity
Organizing and promoting wine and spirits tasting events, festivals, and brand activations to create buzz and connect with key audiences.
Crisis Management
Offering expert crisis management to protect your brand during sensitive situations, from product recalls to public controversies.
Reputation Management
Proactively managing your brand’s public image to maintain a positive reputation within the wine, spirits, and beverage industry.
Digital Marketing Campaigns
Developing targeted digital campaigns that increase brand awareness, drive traffic, and promote your products across social media, email, and search platforms.
Social Media Marketing
Crafting engaging social media strategies to build your audience, showcase your products, and connect with consumers on platforms like Instagram, Facebook, and Twitter.
Promotional Campaigns
Designing promotions, special offers, and loyalty programs that encourage customers to try your products and stay engaged with your brand.
Distributor and Retailer Engagement
Creating marketing campaigns that support your relationships with distributors and retailers, helping you expand your presence in stores and bars.
Brand Development and Strategy
Building a strong and memorable brand identity that resonates with your target audience, reflecting your product’s quality and unique story.
Packaging Design
Designing eye-catching and premium packaging that stands out on the shelves and aligns with your brand’s vision and market positioning.
Brand Messaging and Positioning
Crafting compelling messaging that highlights your brand’s values, heritage, and product quality, setting you apart in the market.
Tasting Event Planning and Execution
Organizing and managing exclusive tasting events that engage consumers, build brand loyalty, and generate buzz for your products.
Distribution Strategy
Helping you navigate distribution channels, from local markets to international expansion, with strategies that boost product availability and sales.
Crisis Simulation and Preparedness
Preparing your brand for potential crises with simulations and detailed response plans, ensuring you’re ready to handle challenges effectively.
At Publicity Brand PR, we are dedicated to helping wine, spirits, and alcohol beverage brands thrive. From PR and marketing to branding and distribution strategies, we provide the tools and expertise you need to grow your business, increase traffic, and build a lasting presence in the market.
In the crowded wine and spirits marketplace, you really must stand out. At Publicity Brand PR we make sure that our fully integrated PR and digital campaigns do just that, and we do it exceptionally well. Whether it be a pure media relations campaign, a brand-building event, an influencer program, or a consumer experiential pop-up, we create campaigns that are award-winning, authentic, and most of all, media-worthy. We ensure our wine marketing and spirits marketing campaigns deliver not just results and brand awareness, but that they target the bottom line for our brands, focusing on consumer purchase and sell-through.
What sets Publicity Brand PR apart is our partnership from day one with our clients. We don’t just check the box and move on. We work seamlessly alongside our clients and their internal teams to align on our focus, pitches, outreach, goals, and KPIs, ensuring that we are in lockstep on measurable results all the way through. When you hire Publicity Brand PR for your wine marketing and spirits marketing needs, your internal team grows, and we pride ourselves on our client relationships.
Publicity Brand PR work with Wine & Spirits PR clients from early-stage businesses to well established brands. If you are looking for support, reach out by phone call, email or our form. We are excited to discuss how our Wine & Spirits PR team can grow your business.
Publicity Brand PR worked to breathe new life into the existing Brewer program from Samuel Adams Brewing the American Dream, in order to secure national visibility and amplify program awareness…
CASE STUDY
1800 Tequila, a once urban-centric brand, hired Publicity Brand PR to reposition the brand into the Midwest Market
Publicity Brand PR was tasked with supporting the brand’s cause-related initiatives and build brand awareness.