Rihanna has made history as the new face of Dior’s iconic fragrance, J’Adore, succeeding longtime ambassador Charlize Theron. The pop star, who has been enamored with the perfume since her mother first brought home samples, recently filmed a campaign at the historic Palace of Versailles, France. Dior announced the collaboration on Tuesday, revealing that the campaign, which highlights the luxurious essence of J’Adore, will premiere on the Dior website on August 31.
In a statement, Rihanna shared her excitement and pride in becoming the new ambassador for J’Adore, a fragrance she has cherished since childhood. She emphasized how the scent resonates deeply with women, symbolizing strength, beauty, and resilience. Rihanna also recounted her personal connection to the perfume, recalling how her mother, who worked in a perfume shop, would bring home J’Adore testers, making the fragrance a beloved part of her upbringing.
Photographer Steven Klein, who directed the campaign, sought to merge the timeless elegance of Versailles with Rihanna’s modern beauty, creating a visual narrative that spans different eras. The campaign emphasizes gold and light, representing the luxurious and radiant qualities of J’Adore. Rihanna described her experience shooting at Versailles as breathtaking, noting that the opulent setting perfectly captured the grandeur of French luxury.
Set to debut on August 31, the campaign introduces a new visual universe for J’Adore, blending the classic allure of the fragrance with Rihanna’s contemporary influence. Klein noted that the film is designed to have universal appeal, integrating various styles and periods to resonate with Dior’s global audience.